Practically any sign (word, image, combination, movement, sound) that is able to distinguish the origin of a product or service, can at as a trademark. Whether it can become a registered mark though, is a different story. It not only depends on whether it is thought to be distinctive but also whether it meets other formal grounds for acceptance and last but not least it depends on what has been registered already and whether it conflicts with older rights. If well positioned and loaded with the main characteristics of your product or service, your mark can be a shorthand and as such be the most important asset of a company.

Read more…


Design appears around us in a variety of objects, be it ornamental or industrial. Design can be applied to any object, furniture, lamps, glasses, automobiles, jewelry or wall paper etc. Outward appearance, as specified in a design, can make a product look more appealing than any other. In this way it creates market value for the company. Often this attracts copy cats who want to free ride on the success of the design. To be able to act adequately against infringement, sensible designers or companies therefor opt for Design registration. Please note however that not all designs are accepted for design registration.


Our services

Markwise operates worldwide in close cooperation with a carefully selected network of agencies. We are ready to take your instructions to file trademark applications worldwide and handle prosecution and take on trademark infringers together with a team of specialized lawyers

Markwise delivers a full range of services such as:

  • Trademark and Design filing strategy
  • Trademark & trade name searches (in practically any country worldwide)
  • Trademark watch services
  • Portfolio management
  • Trademark audits
  • Trademark licensing

Markwise provides comprehensive legal advice both on the suitability and the availability of trademarks and designs. Clients benefit by being able to select more easy the most appropriate mark, at least from a legal perspective.


A license is the agreement by which the owner of a right (e.g. trademark) allows a third party to use the mark, for defined goods /services for a defined time span and in countries agreed on. It is recommended to record the licenses in the applicable trademark registers. Markwise can be of service to arrange for recordal of the license but also draft a license agreement based on the conditions determined by you and your licence.

Read more…

About us

MARKWISE is an independent internationally orientated agency on Intellectual Property (IP). sited in the Netherlands. Markwise in-house attorney is far from new in the business. He has over 20 years of legal trademark experience, graduated from Tilburg University and is a certified BMM member and European trademark attorney registered with OHIM (European Trademark Office). Markwise can act directly as your intermediary for filing Benelux trademarks and designs, Community Trade Marks (CTM's) & Designs and handle any arising prosecution issues. Markwise selling points are clearly its long time experience with IP law, especially trademark law, the personal attention and handling speed of its service, all against rather competitive fees.